Talent Connect is LinkedIn’s yearly tentpole event, shaping the discourse around a better world of work, and fostering community amongst talent leaders, through the strategic mantra of Work Changes Today. In collaboration with LinkedIn’s Creative Studio and Octagon, Tool was engaged with creative strategy, ideation and design, specifically to uplevel the event for 2023, helping to infuse a narrative through-line in the creative and an experience design approach that spoke to the executive level attendees at the conference.
Tool Role: Lead Technologist for all interactive experiences
Activations Powered By Creative Tech
For a spotlight on LinkedIn’s own powerful AI we enlisted ChatGPT to turn their talent trends into a poetic opportunity, as guests watched a coffee cup trigger a haiku at the Insights Corner. We built out a bespoke animation package linked to a QR code scanner that dynamically displayed on a large LED wall. Codes printed on coffee cups scanned at the podium spoke to a custom backend, displaying a uniquely generated message for each guest based on data insights from LinkedIn.
LinkedIn wanted to showcase their original content, featuring their Podcast Network, bringing talent into the space for live episode tapings. To facilitate this activation we created a webapp for guests to interact with podcasters live via their mobile phone, asking questions and reacting in real time. To maintain an accessible space, we transcribed the podcast live on surrounding monitors using Google’s voice to text api. And to manage the Podcast Studio’s programming, we built a custom admin panel for showrunners, allowing them to dynamically change out digital graphics and serve questions to the podcasters from the webapp.
